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Creata da Ruth Handler nel 1959, Barbie ha avuto fin dall’inizio della sua storia la missione di ispirare i bambini ad essere tutto ciò che desiderano. Da sempre la bambola più iconica al mondo, da oltre 60 anni Barbie rappresenta la società contemporanea e il mondo che circonda i bambini e le loro famiglie. Nel tempo il brand Barbie ha saputo evolversi e trasformarsi con successo, riflettendo sempre in modo attuale le aspirazioni e i desideri dei bambini. Oggi Barbie è orgogliosa di promuovere attraverso i suoi prodotti messaggi di diversità e inclusività , di empatia, e di rappresentazione di modelli positivi.
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