THE MOST FAMOUS TOY SHOP IN THE WORLD

In the heart of Milan, at Via Orefici 15, there is a magical place where imagination, curiosity and wonder meet.

This is FAO Schwarz Milano! The first shop in continental Europe to bear the signature of the world’s most iconic and famous toy brand.

The Toy Soldiers and the Clock Tower, which comes alive every 30 minutes to play the notes of FAO Schwarz’s song, welcome in the young ones for the fun challenges of the ‘maze’ at its base. Numerous hot air balloons take flight on a journey towards new experiences and the enormous Dance-on-Piano must not be missed, offering the fun of dancing in time to the music of its great keys.

FAO Schwarz Milano is a place of wonder and excitement where many exclusive toys and unique experiences have for more than 160 years been entertaining children and adults alike.

You can enjoy entertaining product demonstrations, magic and science shows, play with and customise toys, from toy cars to dolls and soft toys, and do much more besides.

A 600 square metre shop where the Toy Ambassadors will take you into a world of Wonder, unique experiences, entertainment and discoveries for children from babes in arms to 99-year-olds.