THE MOST FAMOUS TOY SHOP IN THE WORLD
In the heart of Milan, at Via Orefici 15, there is a magical place where imagination, curiosity and wonder meet.
This is FAO Schwarz Milano! The first shop in continental Europe to bear the signature of the world’s most iconic and famous toy brand.
The Toy Soldiers and the Clock Tower, which comes alive every 30 minutes to play the notes of FAO Schwarz’s song, welcome in the young ones for the fun challenges of the ‘maze’ at its base. Numerous hot air balloons take flight on a journey towards new experiences and the enormous Dance-on-Piano must not be missed, offering the fun of dancing in time to the music of its great keys.
FAO Schwarz Milano is a place of wonder and excitement where many exclusive toys and unique experiences have for more than 160 years been entertaining children and adults alike.
You can enjoy entertaining product demonstrations, magic and science shows, play with and customise toys, from toy cars to dolls and soft toys, and do much more besides.
A 600 square metre shop where the Toy Ambassadors will take you into a world of Wonder, unique experiences, entertainment and discoveries for children from babes in arms to 99-year-olds.
Barbie however you want, a European exclusive from FAO Schwarz Milano!
With Barbie Style by You there is the chance to choose your favourite Barbie, selecting two outfits, an accessory kit, and a shoe kit, with help from our staff in dressing her and putting together an exclusive FAO Schwarz wardrobe box!
Build your own collector’s car in Majorette’s Build Your Car workshop!
Choose the model, the colour of the tyres, the interior and the bodywork and our mechanics will bring the car you have designed to life before your very eyes!
Cuddly toys, dou dou, scarves and covers. With help from our staff you can personalise the plushies that arrive in the shop from the wonderful world of Cricket Island with the name of a loved one or with a message of love.
Because you can choose the one you like best and, with the help of our staff, create a wardrobe with the clothes and accessories that best suit and start an album of memories.
Your FAO Doll will be ready to come home with you, to cuddle, and to have fun changing outfits!
Did you know that at FAO Schwarz Milano there is a piano that you play by walking on it? It is the Grand Piano, a true icon of our shop. It became famous worldwide with the film Big, and is an irresistible attraction for young and old alike. Come and try it out! Our staff will be ready to show you how to play it, step by step, note by note.
January 1st
August 15th
